http://www.jackiebarbosa.com/2009/11/18/wtf-wednesday-bait-and-switch/ History Made Hot Thu, 04 Mar 2010 18:30:28 -0600 http://wordpress.org/?v=2.8.2 hourly 1 http://www.jackiebarbosa.com/2009/11/18/wtf-wednesday-bait-and-switch/comment-page-1/#comment-798 Jody W. Wed, 18 Nov 2009 19:00:58 +0000 http://www.jackiebarbosa.com/?p=921#comment-798 Yes, I'm very uncomfortable about the fact that Harlequin's brand is being used to lure in authors but they claim it's only so people will understand they publish romance. Why not call it Romance Horizons? They also have stated they don't say their brand will be on the books, marketing efforts, etc, but do they specifically and uncategorically state that IT WILL NOT? Or do they leave that area blank and hope to lure in more suckers, who will assume quite reasonably that Harlequin will be part of their machine since it's freakin' splashed all over the website, the ads, etc. Yes, I’m very uncomfortable about the fact that Harlequin’s brand is being used to lure in authors but they claim it’s only so people will understand they publish romance. Why not call it Romance Horizons? They also have stated they don’t say their brand will be on the books, marketing efforts, etc, but do they specifically and uncategorically state that IT WILL NOT? Or do they leave that area blank and hope to lure in more suckers, who will assume quite reasonably that Harlequin will be part of their machine since it’s freakin’ splashed all over the website, the ads, etc.

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